Chiropractic Practice Management –Do you know the most valuable asset, the largest liability and the largest investment in a chiropractic office?
The Chiropractic Assistant!
Let us take a few minutes and talk about each of those components.
An asset is a useful or valuable quality, person or thing: an advantage or resource.
Do you ever think about the CA that works in your office as a representation of your entire office?
They make the first impression of a potential patient; they are the first contact that a patient has with you and your practice.
When I think of an employee as an asset, I think about taking care of them. If something has a great value to me, I need to make sure that I give it the attention that is needed. I make sure that they are taken care of and that they know they are valued as a person and as an employee in my office.
You cannot ignore an asset or its value diminishes or becomes tarnished. Think about physical assets, cars or homes. If you do not take care of them, what will happen to them? They will lose their value. They will start producing problems and need repairs. This is no different with your staff. If you ignore their needs and do not invest in them, they will lose value.
Your greatest asset is also your greatest liability.
How often have you been in your office and thought about that patient that has not been in a while and you decide as the doctor to reach out to them in a phone call and they share why they have not come back and it was all about your staff?
Or you let go of an employee only to have your patients tell you about their experiences with her and they were negative. How many patients are no longer coming to you office did not speak up to you about the problem but really did because they are no longer a part of the office.
Why?
Because you did not see or hear what they were saying.
I do not mean it is the chiropractic assistants fault every time we lose a patient. However, what I am saying is are you checking on your asset and your liability, did you show them the job once or worse have the former employee train their replacement how to do the job and then leave them to do it. That is your liability.
This takes me to the largest investment. This goes hand in hand with the valued asset.
Your staff should be the largest investment that is made in your office.
You will need to invest time and money to produce the greatest return on that investment which will put the greatest value in the asset. Give of your time to listen to your staff. Send them to training programs, not only Chiropractic meetings but also places that will yield a high return on your investment by helping them to be better people and employees. Personally find the time to train your staff repeatedly. Follow up with training. Your staff wants to know that you have time for them and they you care.
Your greatest asset is your greatest liability and hopefully your largest investment. So do the right things: invest, value and reduce the risk of liability.
